A statement of purpose (also called a letter of intent or a research statement) introduces your interests and experience to the admission committee.
Stories, not Statements
Write a short, but great narrative about what made you make this choice. About why you have chosen to study this course at this university. Impress the committee with your creative story-line, and you will reap the benefits big time.
In order to create an impressive SOP, one might be inclined to “create” stories out of thin air. Do not do this at all. It is better to be normal than to pretend to be someone you are not. The admissions officers are expert at spotting a true applicant from a false applicant with just one reading.
You should be thorough with the details of all the universities you are applying to, and list down all the things you like about each university before you write the essays. For that, you need to do lots of research and be very thorough about the college, its facilities, courses, and professors.
Quantify Your Stories
Your story must contain measurable quantities instead of just stories. Including numbers in your story adds authenticity and authority to your SOP and the reader can understand the depth of it. For example, instead of writing “I have a lot of experience in this area”, write “I have 2 years of experience from working at XYZ company”.
Proofread, Edit, and Re-edit
Be a perfectionist when it comes to writing. It shows how much you care about going to a particular college. Once you are done writing your SOP, ask your friends and family to criticize it accurately, so you can avoid submitting a less than perfect copy of your statement.